Jony Ive at the TechFest 2017

Jonathan Ive is Apple’s Chief Design Officer. Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Park and Apple’s retail stores, as well as new ideas and future initiatives.

Via: 9to5Mac

He was interviewed at the Techfest 2017 in New York City and he talked about many fascinating pivotal points in aesthetic and design. The sense of care, the lessons he learned from Steve Jobs, the fact that he enjoys more the process of design than the result of it, the new iPhone X and the future of Augmented Reality. These are among the many topics that has been discussed.

You will soon find a dedicated article about him because his influence has been tremendous and i hope it can inspire more designers and more people in general.

In the meanwhile there’s a part I find really remarkable:

Apple loathed the phones they were using and were ‘soul destroying’ and poorly made. Ive says ‘we’re important’ and we deserve care.

Can sloppy products be so powerful to destroy an entire soul? I’m afraid this is true. Someone may think this is the result of our materialistic world where we care more about what we have than what we are. But as far as things we don’t desire, we already have or that are impossible to own because they are public cause pain, then we’re facing a complex problem that is connected to our most deep values. And then he says we deserve care (which is a kind of love)…”we’re important”. From the dreadful phones of the beginning of this century to the concepts of  love, civic responsibility, moral and aesthetic.

I’ll leave these hints as a preview of the dedicated article…for your reflection… and I strongly recommend to give a look at the full transcription clicking on the link below, it’s a fine read!

Useful links:

9to5Mac article with full transcription

The New Yorker video

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