Jonathan Ive is Apple’s Chief Design Officer. Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Park and Apple’s retail stores, as well as new ideas and future initiatives.
Exactly ten years ago on June 29, 2007 the first true smartphone went for sale in the United States. The 1st generation iPhone (also known as iPhone 2g or iPhone EDGE) is a milestone in the history of software engineering, user interface design and industrial design. The multi-touch touchscreen, the virtual keyboard, the intuitive interaction, the possibility to easily upgrade and backup iPhone OS were breakthrough revolutions, all in an 11.6 mm thick and five-button device. The team who worked on the iPhone, the super secret project Purple, made an incredible effort to create something that brings simplicity to an highly sophisticated product. Everything defers… Continue reading “A victory for Beauty: 10 years of iPhone “